---
title: "Connecting Network Activities vs Reporting (Spend): What’s the Difference "
description: Understand the difference between Spend (reporting data) and Marketing Activities in INCRMNTAL, and how to enable both for accurate performance measurement.
---

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# Connecting Network Activities vs Reporting (Spend): What’s the Difference 

## This article explains the difference between Reporting (spend data) and Marketing Activities in INCRMNTAL, and how each is used by the models.

When integrating marketing platforms (such as Apple Search Ads, Google, Meta etc) with INCRMNTAL, you may notice two separate toggles:

- **Reporting (Spend Data)**
- **Marketing Activities**

Although both come from the same source, they serve **very different purposes** in the platform.

### Spend (Reporting Data)

Spend represents the **amount invested** in your marketing efforts.

This data is typically available at:

- Channel level
- Campaign level
- Ad group level

It reflects **how much budget was allocated and spent over time**.

 

### Marketing Activities (Activity Logs)

Marketing Activities are **logs of changes made in your marketing setup**.

These include:

- Campaign opening or closure
- Budget increases or decreases
- Bid changes
- Creative Changes (for some Networks), etc

Activities are the **core signals used by the models. ** Each activity represents a **measurable change (micro-experiment).** The platform analyzes these changes to **assess performance and incremental impact. **

### How to Enable Spend and Marketing Activities from Networks

1. Navigate to [**Configuration > Integrations**](https://dashboard.incrmntal.net/system-settings/integrations/my-integrations)in your INCRMNTAL dashboard

         2. Click **"Add Integration"**

**![](https://knowledgebase.incrmntal.com/hs-fs/hubfs/Screenshot%202026-03-24%20at%2017-52-24-png.png?width=1411&height=560&name=Screenshot%202026-03-24%20at%2017-52-24-png.png)**

         3. Search Network you would like to connect in the search row, and click **Add**. You can read [here](https://knowledgebase.incrmntal.com/knowledge/change-logs-reporting?hsLang=en) how to integrate different Networks to the Platform.

![](https://knowledgebase.incrmntal.com/hs-fs/hubfs/Screenshot%202026-03-24%20at%2017-55-11-png.png?width=1025&height=499&name=Screenshot%202026-03-24%20at%2017-55-11-png.png)

Within the integration setup, enable:

- **Reporting ** toggle if you with to integrate ** spends** directly from the network
- Enable the **'Activities' **toggle to pull marketing activity logs

![](https://knowledgebase.incrmntal.com/hs-fs/hubfs/Screenshot%202026-03-24%20at%2017-51-15-png.png?width=269&height=57&name=Screenshot%202026-03-24%20at%2017-51-15-png.png)

 

Done!

 

For any question please contact [onboarding@incrmntal.com](mailto:onboarding@incrmntal.com) , or open a [support Ticket here](https://share.hsforms.com/1E8GuQyooSzO1uP7QP1bLHA50da0?__hstc=238262367.6e9d27b2341463e02dbc6778398fcff1.1756361008633.1774356301141.1774363591114.157&__hssc=238262367.1.1774363591114&__hsfp=452f038c80681a322c20131cf1421634)

 

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