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INCRMNTAL Navigation Video Hub
Your one-stop shop for mastering the platform. This page brings together all key navigation and workflow videos in one place, so you can quickly learn how to explore data, run measurements, and extract insights from INCRMNTAL.
1. 🚀 Getting Started
Platform Navigation
A full walkthrough of the INCRMNTAL interface—covering where to find key features, how to move between views, and how to start your analysis.
2. 📊 Measurements & Activities
Measure a Single Activity
Learn how to evaluate the incremental impact of a specific change (e.g., budget increase, campaign launch).
Add an External Activity
How to log non-paid or external factors (e.g., promotions, PR, seasonality) to improve model accuracy.
3. 🔍 Explorer Deep Dive
Access Campaign-Level View (WoW) (Campaign level is currently in beta - ask your CSM)
How to unlock and navigate campaign-level insights within the Explorer.
Add and Aggregate Campaigns & Labels (Pivot)
Best practices for grouping campaigns and using labels to analyze performance at scale.
Nesting Dimensions for Better Insights
Learn how to structure your dashboard using multiple dimensions for deeper, more actionable insights.
4. 📥 Data Export & Reporting
Download Campaign-Level Data (Campaign level is currently in beta - ask your CSM)
How to extract campaign-level insights for reporting and analysis.
Export Data from Explorer
Step-by-step guide to exporting data for BI tools, sharing, or offline analysis.
💡 How to Use This Hub
- New to INCRMNTAL? Start with Platform Navigation
- Running tests? Focus on Single Activity Measurement
- Optimizing performance? Dive into Explorer Deep Dive
- Building reports? Use Export & Download guides