--- title: Platform Tutorials | Knowledge Base description: Learn everything on your dashboard - From the dashboard's functionalities and management, to measuring incrementality and drawing actionable insights --- [Skip to content](https://knowledgebase.incrmntal.com/knowledge/platform-tutorials#main-content) ![Incrmntal Logo.png\]](https://knowledgebase.incrmntal.com/hs-fs/hubfs/Incrmntal%20Logo.png?height=40&name=Incrmntal%20Logo.png) Open main navigation Close main navigation - Go to incrmntal.com Go to incrmntal.com Hello. How can we help you? - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://knowledgebase.incrmntal.com/knowledge) 2. [Platform Tutorials](https://knowledgebase.incrmntal.com/knowledge/platform-tutorials) # Platform Tutorials Learn everything on your dashboard - From the dashboard's functionalities and management, to measuring incrementality and drawing actionable insights ## Account Management - [User Management](https://knowledgebase.incrmntal.com/knowledge/user-management) - [How to unblock your account ?](https://knowledgebase.incrmntal.com/knowledge/how-to-unblock-your-account) ## Getting Started with INCRMNTAL - [Welcome to INCRMNTAL - Navigation](https://knowledgebase.incrmntal.com/knowledge/welcome-to-the-new-ui-navigation) - [What is the Performance Map (Main Dashboard)?](https://knowledgebase.incrmntal.com/knowledge/what-is-the-performance-map) - [What's the INCRMNTAL Explorer Dashboard ?](https://knowledgebase.incrmntal.com/knowledge/whats-the-explorer-dashboard-new-ui) - [What is Week-Over-Week Heatmap?](https://knowledgebase.incrmntal.com/knowledge/week-over-week-heatmap) - [What is the Comparison View Dashboard?](https://knowledgebase.incrmntal.com/knowledge/what-is-the) - [What is Contribution (and why is it different from Attribution)](https://knowledgebase.incrmntal.com/knowledge/what-is-contribution) - [What's the Marginal Value?](https://knowledgebase.incrmntal.com/knowledge/whats-the-marginal-value) - [How to make decisions with INCRMNTAL Explorer](https://knowledgebase.incrmntal.com/knowledge/how-to-make-decisions-with-incrmntal-explorer) - [Setting up Goals](https://knowledgebase.incrmntal.com/knowledge/setting-up-goals) - [INCRMNTAL Analyst Dashboard](https://knowledgebase.incrmntal.com/knowledge/incrmntal-analyst-dashboard) See less ▼ ## Basic Tutorials - [Explorer vs. Single Measurements](https://knowledgebase.incrmntal.com/knowledge/explorer-vs.-single-measurements) - [How to access and group Campaign Level in INCRMNTAL Explorer](https://knowledgebase.incrmntal.com/knowledge/how-to-access-and-analyze-campaign-level-in-incrmntal-explorer) - [How to measure the impact of an External Activity ?](https://knowledgebase.incrmntal.com/knowledge/how-to-measure-the-impact-of-an-external-activity) - [What are the Suggested Activities ?](https://knowledgebase.incrmntal.com/knowledge/what-are-the-top-suggestion-activities) ## Using the Platform - [INCRMNTAL Navigation Video Hub](https://knowledgebase.incrmntal.com/knowledge/incrmntal-navigation-video-hub) - [How to Measure a New Channel in INCRMNTAL Explorer](https://knowledgebase.incrmntal.com/knowledge/how-to-measure-a-new-channel-in-explorer) - [How to measure the incremental impact of a channel ?](https://knowledgebase.incrmntal.com/knowledge/how-to-measure-the-incremental-impact-of-a-channel) - [How to measure the incremental impact of a campaign ?](https://knowledgebase.incrmntal.com/knowledge/how-to-measure-the-incremental-impact-of-a-campaign) - [How to measure the incremental impact of an Ad Group ?](https://knowledgebase.incrmntal.com/knowledge/how-to-measure-the-incremental-impact-of-an-ad-group) - [How to Measure App Featuring ?](https://knowledgebase.incrmntal.com/knowledge/how-to-measure-app-featuring) - [How to Measure Influencer Marketing ?](https://knowledgebase.incrmntal.com/knowledge/how-to-measure-influencer-marketing) - [How to Measure TV Advertising?](https://knowledgebase.incrmntal.com/knowledge/use-case-how-to-measure-tv-advertising) - [How to Measure Out of Home (OOH) Advertising?](https://knowledgebase.incrmntal.com/knowledge/how-to-measure-out-of-home-advertising) - [How to Run Multiple Country Measurements with INCRMNTAL](https://knowledgebase.incrmntal.com/knowledge/how-to-run-multiple-country-measurements-with-incrmntal) - [What are the Incrementality Highlights?](https://knowledgebase.incrmntal.com/knowledge/what-are-the-incrementality-highlights) - [Expired Results and How to Rerun Them](https://knowledgebase.incrmntal.com/knowledge/expired-results-and-how-to-rerun-them) - [Understanding the results table view](https://knowledgebase.incrmntal.com/knowledge/understanding-the-results-table-view) - [Using the Advanced Filters on Analyst Dashboard](https://knowledgebase.incrmntal.com/knowledge/using-the-advanced-filters) See less ▼ ## Measurements (Analyst Dashboard) - [Understanding the Results Page](https://knowledgebase.incrmntal.com/knowledge/understanding-the-results-page-part-1) - [Understanding the Results Page - Advanced](https://knowledgebase.incrmntal.com/knowledge/understanding-the-results-page-advanced) - [Recommendations on Results: What is it, and how to use it to your advantage](https://knowledgebase.incrmntal.com/knowledge/what-is-the-recommendations-feature-and-how-to-use-it-to-your-advantage) - [How does the platform differentiate results when there are multiple changes on the same day?](https://knowledgebase.incrmntal.com/knowledge/how-does-the-platform-differentiate-results-when-there-are-multiple-changes-on-the-same-day) ## Advanced Features - [Marginal Functions - Graphs (Explorer)](https://knowledgebase.incrmntal.com/knowledge/marginal-functions-graphs-explorer) - [Cross-Platform capabilities in INCRMNTAL Explorer](https://knowledgebase.incrmntal.com/knowledge/cross-platform-capabilities-in-incrmntal-explorer) - [Campaign Labeling](https://knowledgebase.incrmntal.com/knowledge/campaign-labeling-on-incrmntals-dashboard) - [How to leverage incrementality for your media mix model ?](https://knowledgebase.incrmntal.com/knowledge/how-to-leverage-incrementality-for-your-media-mix-model) ## Data Exports - [Highlights and Results Export](https://knowledgebase.incrmntal.com/knowledge/highlight-export) - [Explorer Export (Getting INCRMNTAL data back to your internal BI)](https://knowledgebase.incrmntal.com/knowledge/how-to-receive-an-explorer-export) ## FAQ - [What's the INCRMNTAL Measurement Methodology?](https://knowledgebase.incrmntal.com/knowledge/whats-the-incrmntal-measurement-methodology) - [Why INCRMNTAL Requires Spend to Measure Contribution - and How Promotions Are Different](https://knowledgebase.incrmntal.com/knowledge/why-incrmntal-requires-spend-to-measure-contribution-and-how-promotions-are-different) - [Why don’t I see all changes in the platform?](https://knowledgebase.incrmntal.com/knowledge/why-dont-i-see-all-changes-in-the-platform) ## FAQ - Getting Started - [Why do my conversions appear as 0 in the platform, and are all "organic"?](https://knowledgebase.incrmntal.com/knowledge/why-do-my-conversions-appear-as-0-in-the-platform-and-are-all-organic) - [I have cohorted KPIs on my account. Why is my revenue appearing as 0?](https://knowledgebase.incrmntal.com/knowledge/i-have-cohorted-revenues-on-my-account.-why-is-my-revenue-appearing-as-0) - [How can I see all of my metrics on the Analyst dashboard?](https://knowledgebase.incrmntal.com/knowledge/how-can-i-see-all-of-my-metrics-on-the-main-dashboard) - [How does the platform determine changes in spend?](https://knowledgebase.incrmntal.com/knowledge/how-does-the-platform-determine-changes-in-spend) - [I can't find an activity I want to measure. What to do?](https://knowledgebase.incrmntal.com/knowledge/i-cant-find-an-activity-i-want-to-measure.-what-to-do) - [I'm filtered to a specific channel. Why can't I see my conversions?](https://knowledgebase.incrmntal.com/knowledge/im-filtered-to-a-specific-channel.-why-cant-i-see-my-conversions) See less ▼ - [Integration](https://knowledgebase.incrmntal.com/knowledge/integration) - [Change Logs & Reporting](https://knowledgebase.incrmntal.com/knowledge/change-logs-reporting#main-content) - [General](https://knowledgebase.incrmntal.com/knowledge/change-logs-reporting#general) - [How to Connect Networks to INCRMNTAL](https://knowledgebase.incrmntal.com/knowledge/change-logs-reporting#how-to-connect-networks-to-incrmntal) - [Platform Tutorials](https://knowledgebase.incrmntal.com/knowledge/platform-tutorials#main-content) - [Account Management](https://knowledgebase.incrmntal.com/knowledge/platform-tutorials#account-management) - [Getting Started with INCRMNTAL](https://knowledgebase.incrmntal.com/knowledge/platform-tutorials#getting-started-with-incrmntal) - [Basic Tutorials](https://knowledgebase.incrmntal.com/knowledge/platform-tutorials#basic-tutorials) - [Using the Platform](https://knowledgebase.incrmntal.com/knowledge/platform-tutorials#using-the-platform) - [Measurements (Analyst Dashboard)](https://knowledgebase.incrmntal.com/knowledge/platform-tutorials#measurements-analyst-dashboard) - [Advanced Features](https://knowledgebase.incrmntal.com/knowledge/platform-tutorials#advanced-features) - [Data Exports](https://knowledgebase.incrmntal.com/knowledge/platform-tutorials#data-exports) - [FAQ](https://knowledgebase.incrmntal.com/knowledge/platform-tutorials#faq) - [FAQ - Getting Started](https://knowledgebase.incrmntal.com/knowledge/platform-tutorials#faq-getting-started) - [Use-Cases](https://knowledgebase.incrmntal.com/knowledge/use-cases#main-content) - [Additional Data Points](https://knowledgebase.incrmntal.com/knowledge/use-cases#additional-data-points) - [FAQ](https://knowledgebase.incrmntal.com/knowledge/faq) - [Create a Ticket](https://knowledgebase.incrmntal.com/knowledge/create-a-ticket) [![INCRMNTAL](https://knowledgebase.incrmntal.com/hubfs/Incrmntal%20Logo.svg "INCRMNTAL")](https://www.incrmntal.com/) incrmntal.com Knowledge Base Copyright © 2026, INCRMNTAL