---
title: Use-Cases | Knowledge Base
description: Fitting INCRMNTAL into your marketing operations
---

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1. [Knowledge Base](https://knowledgebase.incrmntal.com/knowledge)
2. [Use-Cases](https://knowledgebase.incrmntal.com/knowledge/use-cases)

# Use-Cases

 Fitting INCRMNTAL into your marketing operations

- [How to Use INCRMNTAL for Weekly Budget Allocation Decisions](https://knowledgebase.incrmntal.com/knowledge/how-to-use-incrmntal-for-weekly-budget-allocation-decisions)
- [What should I be measuring?](https://knowledgebase.incrmntal.com/knowledge/what-should-you-measure-on-the-incrmntal-platform)
- [How to Identify Cannibalization?](https://knowledgebase.incrmntal.com/knowledge/use-case-how-to-identify-cannibalization)
- [How to combine incrementality insights in your operational day to day?](https://knowledgebase.incrmntal.com/knowledge/how-to-combine-incrementality-insights-in-your-operational-day-to-day)
- [How to measure the effectiveness of a new channel? (Single Measurement)](https://knowledgebase.incrmntal.com/knowledge/how-to-measure-the-effectiveness-of-a-new-channel)

## Additional Data Points

- [Using INCRMNTAL in Your BI](https://knowledgebase.incrmntal.com/knowledge/using-incrmntal-in-your-bi)
- [Making results more accurate by including your Long Term Seasonality](https://knowledgebase.incrmntal.com/knowledge/making-results-more-accurate-by-including-your-long-term-seasonality)
- [Making results more accurate by including coefficients](https://knowledgebase.incrmntal.com/knowledge/making-results-more-accurate-by-including-coefficients)
- [Using External Coefficients to Enhance Model Accuracy for Fintech Companies](https://knowledgebase.incrmntal.com/knowledge/using-external-coefficients-to-enhance-model-accuracy-for-fintech-companies)

- [Integration](https://knowledgebase.incrmntal.com/knowledge/integration)
- [Change Logs & Reporting](https://knowledgebase.incrmntal.com/knowledge/change-logs-reporting#main-content)

    - [General](https://knowledgebase.incrmntal.com/knowledge/change-logs-reporting#general)
    - [How to Connect Networks to INCRMNTAL](https://knowledgebase.incrmntal.com/knowledge/change-logs-reporting#how-to-connect-networks-to-incrmntal)
- [Platform Tutorials](https://knowledgebase.incrmntal.com/knowledge/platform-tutorials#main-content)

    - [Account Management](https://knowledgebase.incrmntal.com/knowledge/platform-tutorials#account-management)
    - [Getting Started with INCRMNTAL](https://knowledgebase.incrmntal.com/knowledge/platform-tutorials#getting-started-with-incrmntal)
    - [Basic Tutorials](https://knowledgebase.incrmntal.com/knowledge/platform-tutorials#basic-tutorials)
    - [Using the Platform](https://knowledgebase.incrmntal.com/knowledge/platform-tutorials#using-the-platform)
    - [Measurements (Analyst Dashboard)](https://knowledgebase.incrmntal.com/knowledge/platform-tutorials#measurements-analyst-dashboard)
    - [Advanced Features](https://knowledgebase.incrmntal.com/knowledge/platform-tutorials#advanced-features)
    - [Data Exports](https://knowledgebase.incrmntal.com/knowledge/platform-tutorials#data-exports)
    - [FAQ](https://knowledgebase.incrmntal.com/knowledge/platform-tutorials#faq)
    - [FAQ - Getting Started](https://knowledgebase.incrmntal.com/knowledge/platform-tutorials#faq-getting-started)
- [Use-Cases](https://knowledgebase.incrmntal.com/knowledge/use-cases#main-content)

    - [Additional Data Points](https://knowledgebase.incrmntal.com/knowledge/use-cases#additional-data-points)
- [FAQ](https://knowledgebase.incrmntal.com/knowledge/faq)
- [Create a Ticket](https://knowledgebase.incrmntal.com/knowledge/create-a-ticket)

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