This article explains what are top suggestion activities, and how you can filter your board to show those to you.
Our platform is able to "score" each of the changes in spend you've done, based on the size of change in spend, the percentage of the entity out of the entire performance, and so on.
With this type of "scoring" in place, the platform is able to differentiate between highly-impacting changes, and changes that might not "move the needle" on your overall performance.
Using the Suggested Activities filter, the platform will present to you the most recommended activities to measure, that likely had the biggest impact (for the better, or for the worse) onto your performance.
The filter is located at the top right of your screen:
When enabled, the filter will present the following activities:
- Changes in spend that are higher than the average spend (within your applied filters)
- New channels in new markets (e.g. opening Facebook in Mexico, which is a new country for advertising)
- Manually added events
You can also filter the activities that will be presented to you, by enabling the Suggested Activities filter, and any of the filters within the Advanced Filters, under "Activities" and "Recommendations"
It is also possible to disable the Suggested Activities filter, in case you'd like to review all the different changes in spend on a certain entity.
For any question please contact support@incrmntal.com , or open a support Ticket here