--- title: What's the INCRMNTAL Explorer Dashboard ? description: This article explains how to use the Incremental Explorer dashboard and gain actionable insights about your marketing performance based on the overall contribution and marginal values --- [Skip to content](https://knowledgebase.incrmntal.com/knowledge/whats-the-explorer-dashboard-new-ui#main-content) ![Incrmntal Logo.png\]](https://knowledgebase.incrmntal.com/hs-fs/hubfs/Incrmntal%20Logo.png?height=40&name=Incrmntal%20Logo.png) Open main navigation Close main navigation - Go to incrmntal.com Go to incrmntal.com Hello. How can we help you? - There are no suggestions because the search field is empty. 1. [Knowledge Base](https://knowledgebase.incrmntal.com/knowledge?hsLang=en) 2. [Platform Tutorials](https://knowledgebase.incrmntal.com/knowledge/platform-tutorials?hsLang=en) 3. [Getting Started with INCRMNTAL](https://knowledgebase.incrmntal.com/knowledge/platform-tutorials?hsLang=en#getting-started-with-incrmntal) # What's the INCRMNTAL Explorer Dashboard ? ## This article explains how to use the Incremental Explorer dashboard and gain actionable insights about your marketing performance based on the overall contribution and marginal values The [I**NCRMNTAL Exlorer Dashboard**](https://dashboard.incrmntal.net/exploration) Is an entire section of the product by which you can understand the impact of your channel level performance, and drive budget allocation decisions - the overall [**contribution**](https://knowledgebase.incrmntal.com/knowledge/what-is-contribution?hsLang=en) of your channels to your market.  It consists of several representations of the same data points: A [**Week over Week**](https://knowledgebase.incrmntal.com/knowledge/week-over-week-heatmap?hsLang=en) performance, a period over period [**comparison**](https://knowledgebase.incrmntal.com/knowledge/what-is-the?hs_preview=KgtypgFg-172489797515&hsLang=en)as well as a pivot table, with a lot more slice and dice options. On the Pivot you are also able to account for your**[Marginal](https://knowledgebase.incrmntal.com/knowledge/whats-the-marginal-dashboard?hsLang=en)** performance. This is calculated automatically based on all the changes identified in your spends by the platform (either inferred, or based on the API detection).  **The INCRMNTAL Explorer** can be accessed by clicking on the "compass" icon (second from the top). ![](https://knowledgebase.incrmntal.com/hs-fs/hubfs/Screenshot%202024-07-04%20at%2015-04-43-png.png?width=688&height=140&name=Screenshot%202024-07-04%20at%2015-04-43-png.png) The **Explorer  Pivot** allows you to slice and dice your data, as well as to see granularity  for both **[Marginal](https://knowledgebase.incrmntal.com/knowledge/whats-the-marginal-dashboard?hsLang=en) and [Contribution](https://knowledgebase.incrmntal.com/knowledge/what-is-contribution?hsLang=en)** values side by side. You can apply filter, select Marginal, Contribution or both views, as well as changing the order of the columns and selecting the granularity (monthly, weekly, daily).  ![](https://knowledgebase.incrmntal.com/hs-fs/hubfs/Screenshot%202024-07-09%20at%2011-40-17-png.png?width=688&height=121&name=Screenshot%202024-07-09%20at%2011-40-17-png.png) In the Pivot view you can slice and dice data by applying filters and conditions. ![](https://knowledgebase.incrmntal.com/hs-fs/hubfs/Screenshot%202024-07-09%20at%2015-48-26-png.png?width=688&height=270&name=Screenshot%202024-07-09%20at%2015-48-26-png.png) Drill down to the relevant entity by expanding different layers. ![](https://knowledgebase.incrmntal.com/hs-fs/hubfs/Screenshot%202024-07-09%20at%2015-36-06-png.png?width=688&height=271&name=Screenshot%202024-07-09%20at%2015-36-06-png.png) ### How to make Budget Allocation decisions based on INCRMNTAL Explorer Dashboard 1. Select the market you are interested in (Platform+Geo) 2. Compare your core KPI [**Contribution**](https://knowledgebase.incrmntal.com/knowledge/what-is-contribution?hsLang=en)Values per Channel to your Benchmark 3. Compare your core KPI [**Marginal**](https://knowledgebase.incrmntal.com/knowledge/whats-the-marginal-dashboard?hsLang=en)Values per Channel to your Marginal Benchmark (depending on your strategy) 4. If both **Marginal and Contribution** values are looking well - **consider scaling up** 5. If both **Marginal and Contribution** values are looking poorly  - **consider scaling down** 6. If either value is looking lower than your benchmark, depending on your strategy and sensitivity to the goal - consider **keeping budget as is** ### Switch between Week Over Week and Comparison View Dashboards ![](https://knowledgebase.incrmntal.com/hs-fs/hubfs/Screenshot%202024-07-09%20at%2016-01-44-png.png?width=688&height=132&name=Screenshot%202024-07-09%20at%2016-01-44-png.png) You can access the [**Week Over week Dashboard**](https://knowledgebase.incrmntal.com/knowledge/week-over-week-heatmap?hsLang=en)to access the total contribution of a channel’s spend on a the week-over-week basis by clicking on the Week over Week button above the table. Read more about Week over Week Dashboard functionalities here.  Access [**Comparison View**](https://knowledgebase.incrmntal.com/knowledge/what-is-the?hs_preview=KgtypgFg-172489797515&hsLang=en) Dashboard by clicking the Comparison View icon to compare the selected timeframe, with its previous equivalent. Read more about Comparison View Dashboard functionalities here.    For any question please contact [integrations@incrmntal.com](mailto:integrations@incrmntal.com) , or open a [support Ticket here](https://share.hsforms.com/1E8GuQyooSzO1uP7QP1bLHA50da0?__hstc=238262367.6e9d27b2341463e02dbc6778398fcff1.1706789835382.1720443885503.1720446310213.152&__hssc=238262367.2.1720446310213&__hsfp=2459653256) - [Integration](https://knowledgebase.incrmntal.com/knowledge/integration?hsLang=en) - [Change Logs & Reporting](https://knowledgebase.incrmntal.com/knowledge/change-logs-reporting?hsLang=en#main-content) - [General](https://knowledgebase.incrmntal.com/knowledge/change-logs-reporting?hsLang=en#general) - [How to Connect Networks to INCRMNTAL](https://knowledgebase.incrmntal.com/knowledge/change-logs-reporting?hsLang=en#how-to-connect-networks-to-incrmntal) - [Platform Tutorials](https://knowledgebase.incrmntal.com/knowledge/platform-tutorials?hsLang=en#main-content) - [Account Management](https://knowledgebase.incrmntal.com/knowledge/platform-tutorials?hsLang=en#account-management) - [Getting Started with INCRMNTAL](https://knowledgebase.incrmntal.com/knowledge/platform-tutorials?hsLang=en#getting-started-with-incrmntal) - [Basic Tutorials](https://knowledgebase.incrmntal.com/knowledge/platform-tutorials?hsLang=en#basic-tutorials) - [Using the Platform](https://knowledgebase.incrmntal.com/knowledge/platform-tutorials?hsLang=en#using-the-platform) - [Measurements (Analyst Dashboard)](https://knowledgebase.incrmntal.com/knowledge/platform-tutorials?hsLang=en#measurements-analyst-dashboard) - [Advanced Features](https://knowledgebase.incrmntal.com/knowledge/platform-tutorials?hsLang=en#advanced-features) - [Data Exports](https://knowledgebase.incrmntal.com/knowledge/platform-tutorials?hsLang=en#data-exports) - [FAQ](https://knowledgebase.incrmntal.com/knowledge/platform-tutorials?hsLang=en#faq) - [FAQ - Getting Started](https://knowledgebase.incrmntal.com/knowledge/platform-tutorials?hsLang=en#faq-getting-started) - [Use-Cases](https://knowledgebase.incrmntal.com/knowledge/use-cases?hsLang=en#main-content) - [Additional Data Points](https://knowledgebase.incrmntal.com/knowledge/use-cases?hsLang=en#additional-data-points) - [FAQ](https://knowledgebase.incrmntal.com/knowledge/faq?hsLang=en) - [Create a Ticket](https://knowledgebase.incrmntal.com/knowledge/create-a-ticket?hsLang=en) [![INCRMNTAL](https://knowledgebase.incrmntal.com/hubfs/Incrmntal%20Logo.svg "INCRMNTAL")](https://www.incrmntal.com/) incrmntal.com Knowledge Base Copyright © 2026, INCRMNTAL