This article explains the automated labeling feature, and the options it opens for more measurements.
Have you ever wondered what’s the incremental value of your Summer promotions campaigns? Your retargeting campaigns? The campaigns for a specific service or product within your application?
Automatically labeling your campaigns would be the first step in the way of measuring values for a group of campaigns.
Automated labeling is made based on your campaign name legend, meaning - Whether your summer campaigns include the keyword ‘summer2022’, include a promotion code, a product, a targeted audience type, or you’d like to group campaigns based on their medium - We can label those!
The labels will appear on your activity flags, campaigns table, and results page:
Once labels are in place, measurements will show you the impact of the measured change on those grouped labels.
In the example below, we measured a Snapchat budget increase, which impacted revenue and conversions positively.
Checking the “activity impact on other channels/campaigns”, you can see the impact this Snapchat budget decrease had on different channels, as well as grouped campaigns under the same label.
In this example, the Snapchat budget increase shows a positive impact over paid search, social media, and email campaigns’ conversions.
Clicking each of those will show you the measurement graph for the grouped, labeled campaigns:
The final goal would be to measure the value of a LABEL, grouped, per channel (to answer questions such as ‘what was the incremental value of my Summer campaign across all channels, across all channels?’).
For any question please contact support@incrmntal.com , or open a support Ticket here