This article explains how to integrate your Amazon Ads account, allowing the INCRMNTAL platform to read any marketing activities performed in your account.
Accurate tracking of marketing activities is essential for INCRMNTAL to deliver continuous, uninterrupted, and precise incrementality measurement—without requiring any additional effort on your part. Our platform identifies marketing activities based on variations in conversion and cost data, and also provides the option to manually log activities as needed.
The most reliable method for activity tracking is through direct connections to the ad networks and media platforms you use for media buying. INCRMNTAL supports seamless integrations with dozens of leading ad networks and platforms.
This article explains how to integrate your Amazon Ads account, allowing the INCRMNTAL platform to read any marketing activities performed in your account.
An important note: Amazon Ads keeps historical spends for up to 90 days back. Hence, if this is your first integration, please provide to us the historical data (beyond the 90 days history since the dat of the connection) through a different method.
- Navigate to Configuration > Integrations in your INCRMNTAL dashboard
- Click the Add Integration Button and in the search bar look for Amazon Ads, then press Add
- Check the 'Activities' box. To enable pulling reporting as well, enable the Reporting toggle as well.
- Click 'New Authentication'
Tip: You can also name your authentication in any name you like, under 'Adapter name'. You can also leave this blank.
5. In the Amazon Ads Authentication screen, sign into the Account you would like to grant access to
6. Click “Sign in”
7. Click "Save" on the authentication screen on the dashboard
Re-authentication Amazon
- Go to the Activity Detection tab on your dashboard
- Click the re-authenticate button on your existing Amazon authentication, in the three-dot menu
- Click "Continue"
If you wish to replace an authenticated account, remove the existing authentication before connecting a new account to the board.
Finished!
For any question please contact onboarding@incrmntal.com , or open a support Ticket here