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How To Connect Apple Search Ads Marketing Activities With INCRMNTAL

This article explains how to integrate your Apple Search Ads account, allowing the INCRMNTAL platform to read any marketing activities performed in your account.

Tracking your marketing activities is key to INCRMNTAL’s ability to run uninterrupted, continuous, and accurate, incrementality measurements without any additional effort needed from you. Our platform detects marketing activities using changes in the conversion and cost data, as well as allowing you to manually input activities you performed. 

The most accurate method for us to track marketing activities is by connecting directly to the media platforms and ad networks you use for media buying. 

We created integrations into over 25 known ad networks and media buying platforms.

 

This article explains how to integrate your Apple Search Ads account, allowing the INCRMNTAL platform to read any marketing activities performed in your account. 

 

  1. Navigate to Configuration > Integrations in your INCRMNTAL dashboard
  2. Click "Add Integration"
  3. Click "Create New Adapter" on the top right
  4. Search Apple Search Ads in the search row, and click Add.
  5. Enable the 'Activities' toggle. If you with to integrate your ASA spends directly from the network, enable the Reporting box as well.

  6. Click the authentications dropdown and select "New Authentication"

    Tip: You can also name your authentication in any name you like, under 'Adapter name'. You can also leave this blank.

  7. In the Apple Search Ads Authentication screen, login to the Apple Account you would like to grant access from
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  8. Select “Account Read Only” 
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  9. Click “Grant Access”

  10. In the dashboard, enable all the relevant ad accounts under this network.
  11. You can also click the Preview button on all relevant ad accounts, to view all campaigns within them.

 

Re-authenticating Apple Search Ads

  1. Go to the Configuration > Integration
  2. Select Apple Search Ads from the "My Integrations" menu
  3. Click the 3 dot on the bottom right of the square
  4. Click "Re-Authenticate"

If you wish to replace an authenticated account, authenticate the new account as instructed above, and select it from the Authentication dropdown.

Finished!

For any question please contact onboarding@incrmntal.com , or open a support Ticket here