How To Connect Snapchat Marketing Activities With INCRMNTAL

This article explains how to integrate your Snap account, allowing the INCRMNTAL platform to read any marketing activities performed in your account.

Accurate tracking of marketing activities is essential for INCRMNTAL to deliver continuous, uninterrupted, and precise incrementality measurement—without requiring any additional effort on your part. Our platform identifies marketing activities based on variations in conversion and cost data, and also provides the option to manually log activities as needed.

The most reliable method for activity tracking is through direct connections to the ad networks and media platforms you use for media buying. INCRMNTAL supports seamless integrations with dozens of leading ad networks and platforms

This article explains how to integrate your Snapchat account, allowing the INCRMNTAL platform to read any marketing activities performed in your account. 

1. Navigate to Configuration > Integrations in your INCRMNTAL dashboard
   
2. Click "Add Integration" on the right side
3. Search and choose Snapchat. Click "Add"
   
4. Enable the 'Activities' box. In case you wish to pull spends directly from the network, please also enable 'Reporting'.
   

5. Click 'New Authentication' in the 'Authentication' drop down
   

   Tip: You can also name your authentication in any name you like, under 'Adapter name'. You can also leave this blank.

6. Login to Snap with the account you wish to connect and click “Continue”

6. Click "Save" on the authentication board.

7. Once authenticated, you'll be able to see the ad accounts within Snapchat. Enable the relevant ones you see in this list.


It is also possible to click 'Preview' and review all campaigns within said account, and whether the campaign names match the available data in your board:

4. Click "Save" on the authentication board.

Finished!

For any question please contact onboarding@incrmntal.com , or open a support Ticket here