How To Connect Snapchat Marketing Activities With INCRMNTAL

This article explains how to integrate your Snap account, allowing the INCRMNTAL platform to read any marketing activities performed in your account.

Tracking your marketing activities is key to INCRMNTAL’s ability to run uninterrupted, continuous, and accurate, incrementality measurements without any additional effort needed from you. Our platform detects marketing activities using changes in the conversion and cost data, as well as allowing you to manually input activities you performed. 

The most accurate method for us to track marketing activities is by connecting directly to the media platforms and ad networks you use for media buying. 

We created integrations into over 25 known ad networks and media buying platforms.

This article explains how to integrate your Snapchat account, allowing the INCRMNTAL platform to read any marketing activities performed in your account. 

1. Navigate to Configuration > Integrations in your INCRMNTAL dashboard
   
2. Click "Add Integration" on the right side
3. Search and choose Snapchat. Click "Add"
   
4. Enable the 'Activities' box. In case you wish to pull spends directly from the network, please also enable 'Reporting'.
   

5. Click 'New Authentication' in the 'Authentication' drop down
   

   Tip: You can also name your authentication in any name you like, under 'Adapter name'. You can also leave this blank.

6. Login to Snap with the account you wish to connect and click “Continue”

6. Click "Save" on the authentication board.

7. Once authenticated, you'll be able to see the ad accounts within Snapchat. Enable the relevant ones you see in this list.


It is also possible to click 'Preview' and review all campaigns within said account, and whether the campaign names match the available data in your board:

4. Click "Save" on the authentication board.

Finished!

For any question please contact onboarding@incrmntal.com , or open a support Ticket here