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      How To Connect TikTok Marketing Activities With INCRMNTAL

      This article explains how to integrate your TikTok account, allowing the INCRMNTAL platform to read any marketing activities performed in your account.

      Tracking your marketing activities is key to INCRMNTAL’s ability to run uninterrupted, continuous, and accurate, incrementality measurements without any additional effort needed from you. Our platform detects marketing activities using changes in the conversion and cost data, as well as allowing you to manually input activities you performed. 

      The most accurate method for us to track marketing activities is by connecting directly to the media platforms and ad networks you use for media buying. 

      We created integrations into over 25 known ad networks and media buying platforms.

       

      This article explains how to integrate your TikTok account, allowing the INCRMNTAL platform to read any marketing activities performed in your account. 

       

      1. Navigate to Configuration > Integrations in your INCRMNTAL dashboard


      2. Click "Add Integration" on the right side
      3. Click the TikTok Icon by searching this network in the search row: 
      4. Enable the 'Activities' box. In case you wish to pull spends directly from the network, please also enable 'Reporting'.

      5. Click 'Authentication' and then 'New Authentication'


      Tip: You can also name your authentication in any name you like, under 'Adapter name'. You can also leave this blank.

      1. Login to your TikTok Business Account 
      2. Authenticate the access for INCRMNTAL enabling access to Ad Account Management, Ads Management, Reporting, App Management (view only is sufficient)
      Screen Shot 2021-10-19 at 13.20.24


      3. Once authenticated, you'll be able to see the ad accounts within TikTok. Enable the relevant ones you see in this list.


      It is also possible to click 'Preview' and review all campaigns within said account, and whether the campaign names match the available data in your board:

      4. Click "Save" on the authentication board.

      Re-authenticating TikTok

      1. On the main dashboard, search your TikTok authentication.
      2. Click the TikTok icon.
      3. Click the 3 dots on the bottom right corner.
      4. Click "Re-authenticate"



      Finished!

      For any question please contact onboarding@incrmntal.com , or open a support Ticket here