This article explains how to use the platform to measure influencer marketing activities.
This guide applies to customers with a Business License or Enterprise license
INCRMNTAL developed multiple causal models to measure the impact of influencer marketing, allowing marketers to measure the impact of influencer marketing within minutes. Unlike other mediums, the causality model will typically measure the impact over the first few days following the date of the influencer activity.
Influencer Marketing ad spend can be integrated with INCRMNTAL dashboard in two ways:
- Added to the dashboard as a manual activity (check out How to measure the impact of an External Activity ?)
- Ad spend can be programmatically passed via your data integration (Applies to Business and Enterprise License only), passing influencer name, spend, country or language, date.
Passing spend programmatically will allow the platform to automatically detect influencer marketing activities.
Tip: We strongly recommend front-loading the ad spend to the date of the influencer post rather than dividing the spend across multiple dates.
How to Measure influencer marketing activities ?
- Use the dashboard to find the influencer marketing activities you would like to measure (the purple flag)
- Click the activity and select “Measure”
The measurement should take a few minutes
Understanding the results of Influencer Marketing measurements
Results for a influencer marketing will look similar to all measurement results, showing the impact over the KPIs as shared by you
Here's how the conversions for this client look like, after the influencer post (marked as the grey line on 27/5/2023):
For any question please contact support@incrmntal.com , or open a support Ticket here