This article will explain how you can use the platform to measure the performance generated by Out of Home (OOH) advertising activities
This guide applies to customers with an Enterprise license
INCRMNTAL developed multiple causal models to measure the impact of Out of Home advertising, allowing marketers to measure the impact of OOH and DOOH ad spend within minutes.
Out of Home (OOH) and Digital Out of Home (DOOH) ad spend can be integrated with INCRMNTAL dashboard in two ways:
- Added to the dashboard as a manual activity (check out How to measure the impact of an External Activity ?)
- Ad spend can be programmatically passed via your data integration (Applies to Enterprise License only), passing spend, country, date.
Passing spend programmatically will allow the platform to automatically detect the start/end of OOH/DOOH advertising activities
How to Measure Out of Home / Digital Out of Home ?
- Use the dashboard to find the OOH/DOOH activities you would like to measure
- Click the activity and select “Measure”
The measurement should take a few minutes.
- Results for a Out of Home Measurement will look similar to all measurement results, showing the impact over the KPIs as shared by you
For any question please contact support@incrmntal.com , or open a support Ticket here