How to measure the incremental impact of an Ad Group ?

This article explains how you can use the INCRMNTAL platform to measure the incrementality of an ad group

INCRMNTAL digests your conversions and media costs data, as well as your marketing activities allowing you to measure the incremental value of your marketing spend without needing to run any experiments. 

Measuring the incremental value of an ad group takes only a few seconds and can be done directly through the dashboard.

1. Go to your dashboard: https://dashboard.incrmntal.net/dashboard

2. Select the channel you want to measure from the drop down, or by selecting the channel in the table below the graph

3. Select the campaign where your ad groups are nested

4. Select the ad group you want to measure

5. Click the activity you'd like to measure, and click "Measure"

Your measurement results can be found in the Results screen