The following article explain what's the Autonomous Export, its structure and configurable properties.
Autonomous can provide you with a weekly data dump showing the incrementality attributed for each of your channels across all platforms and your top countries.
The export is currently utilizing an active google sheet.
We choose to start with a Google sheet rather than REST API, due to its widespread popularity and the fact that most marketers and marketing analysts would be able to utilize a Google sheet without needing to involve any engineering resources.
The export includes 1 tab, containing the parameters of the export and the Autonomous results. This tab will be updated on a weekly basis, overwriting the existing data and adding the new data (you can still work on other tabs, if you like!)
The export is currently configurable by INCRMNTAL. To request an export, please reach out to support@incrmntal.com.
The following are the available configurable parameters which can be featured in the export:
- Country/ies
- Platform: iOS, Android, Web, etc.. All*
- Incremental results for Conversions, 2nd KPI, 3rd KPI*
- (If you measure cohorted values, such as revenues, and/or first purchase, you may also specify the cohort(s) you wish to receive)
- Timeframe: by default, the export will provide the incrementality for the past 8 weeks, continuously overwriting the past 8 weeks.
- Start of the week: by default, the start of the week is set as Monday
- Attributed data: the export can also feed you back with the attributed data and its deltas from week to week, as received in our integration
- Confidence interval: by default the export will provide you with results at a 95% confidence interval
Important notes regarding the available data in the export:
- “Date” indicates the start of the week, for which we report the incremental value.
- “All” under platform is an equivalent of the “cross platform” measurement on our dashboard – This can be used to look at offline spends’ incremental values.
In other cases, it is highly recommended to filter per platform when analyzing your results.
- Cohorts: If you measure cohorted values, such as revenues, and/or first purchase, you may also specify the cohort(s) you wish to receive (i.e. d0, d7, d30, d90, custom cohort)
For any question please contact onboarding@incrmntal.com , or open a support Ticket here