How to Run Multiple Country Measurements with INCRMNTAL

This article explains how to run and read multiple country measurements on your dashboard.

While Facebook and Google offer marketers to run campaigns across multiple countries, it has become a need for our customers to understand the incrementality of those campaigns across different countries, and not just one.

Multi-country measurement is also useful for activities like Influencer Marketing, where an English speaking influencer may reach your audiences in multiple English speaking countries.

We’ve developed a feature that will allow you to measure campaigns across different countries, and understand the campaigns summed incrementality per KPI, based on specific countries chosen for the measurements.

Running a Multi-Country Measurement

1. Filter the board based on a desired campaign.
2. Detect a significant change in spend.
3. Click ‘measure’

4.    You’ll be prompted to choose a platform and countries. Note you can choose multiple countries for one measurement, should the measured change was applied on several countries.

Multi-Country Measurement Results

The result looks the same as a single country measurement, with two differences:

1. By default, the measurement will present the summed incrementality detected for all countries, as a result of the measured change. 

2. When choosing a country, you’ll be able to view the incrementality of the selected country, as well as the prediction per country (as in a single country measurement)

For any question please contact support@incrmntal.com , or open a support Ticket here