---
title: How to Run Multiple Country Measurements with INCRMNTAL
description: This article explains how to run and read multiple country measurements on your dashboard.
---

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# How to Run Multiple Country Measurements with INCRMNTAL

## This article explains how to run and read multiple country measurements on your dashboard.

While Facebook and Google offer marketers to run campaigns across multiple countries, it has become a need for our customers to understand the incrementality of those campaigns across different countries, and not just one.

Multi-country measurement is also useful for activities like Influencer Marketing, where an English speaking influencer may reach your audiences in multiple English speaking countries.

We’ve developed a feature that will allow you to measure campaigns across different countries, and understand the campaigns summed incrementality per KPI, based on specific countries chosen for the measurements.

#### **Running a Multi-Country Measurement**

1. Filter the board based on a desired campaign.
2. Detect a significant change in spend.
3. Click ‘measure’

![](https://knowledgebase.incrmntal.com/hubfs/image-png-Aug-01-2023-02-35-24-6925-PM.png)

4.    You’ll be prompted to choose a platform and countries. Note you can choose multiple countries for one measurement, should the measured change was applied on several countries.  
![](https://knowledgebase.incrmntal.com/hs-fs/hubfs/image-png-Jul-18-2022-04-46-58-72-PM.png?width=372&name=image-png-Jul-18-2022-04-46-58-72-PM.png)

**Note:** Multiple countries measurements allow up to 10 countries to be run per measurement.

Also, note that multiple countries' measurements take longer time to run.

 

#### **Multi-Country Measurement Results**

The result looks the same as a single country measurement, with two differences:

1\. By default, the measurement will present the summed incrementality detected for all countries, as a result of the measured change. 

![](https://knowledgebase.incrmntal.com/hubfs/image-png-Aug-01-2023-02-39-47-9288-PM.png)

2\. When choosing a country, you’ll be able to view the incrementality of the selected country, as well as the prediction per country (as in a single country measurement)

![](https://knowledgebase.incrmntal.com/hubfs/image-png-Aug-01-2023-02-40-52-8702-PM.png)

 

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