What questions can incremental help you answer ?

This article acts as a guide for you to develop a measurement routine answering the questions you have about the value of your marketing activities

This guide is split into 4 sections:

• Daily / On-going activity incrementality questions
• Weekly incremental impact questions
• Monthly incrementality value check
• Ad Hoc measurements

You'll also find a handy PDF that you can print, cut and hang somewhere.

Daily / On-going activity incrementality questions

	Question	How to ?
	Are the campaigns launched 5 days ago incremental ?	Guide
	Are bid/price changes yielding incremental results ?	Guide
	Did any activity surprisingly had a performance change ?	Guide
	Are there new “Top suggestions” for you to measure ?	Guide

	Question	How to ?
	Did  budgets increase bring more value ?	Guide
	Did launching/ pausing any vendor yield incrementality ?	Guide
	Did pausing a campaign improve your profitability ?	Guide
	Have bid/prices changes impacted your yield ?	Guide

Monthly incrementality value check

 

	Question	How to ?
	Are your channels creating positive, neutral or negative value ?	Guide
	Which channel created the most organic lift ?	Guide
	Are any new channels you launched actually incremental ?	Guide
	What is the impact of any offline activity you ran ?	Guide

Ad hoc measurements

 

• Your app was featured - what was the impact ?
• Major external influence
  
  

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