FAQ

Everything you wanted to know about incrementality and was too afraid to ask

• What questions can incremental help you answer ?
• What is Incrementality?
• What is Incrementality Testing?
• How can you measure incrementality without IDFA, Cookies, or Android IDs?
• Do you need to stop campaigns to measure incrementality?
• Can you only measure incrementality for retargeting ?
• What is Incrementality Software As A Service ?
• What is Media Mix Modeling?
• Which is better – MMM, Last touch attribution, or incrementality?
• Can incrementality measure influencer marketing?
• Can incrementality measure offline Media?
• What is the difference between attribution and incrementality?
• How long does it take to measure incrementality ?
• How granular is incrementality measurement ?
• I have updated historical data, what to expect?
• How to validate your data ?
• Calibration: Frequently Asked Questions (FAQ)