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Platform Tutorials
Learn everything on your dashboard - From the dashboard's functionalities and management, to measuring incrementality and drawing actionable insights
Account Management
Getting Started with INCRMNTAL
- Welcome to INCRMNTAL - Navigation
- What is the Performance Map (Main Dashboard)?
- What's the INCRMNTAL Explorer Dashboard ?
- What is Week-Over-Week Heatmap?
- What is the Comparison View Dashboard?
- What is Contribution (and why is it different from Attribution)
- What's the Marginal Value?
- How to make decisions with INCRMNTAL Explorer
- Setting up Goals
- INCRMNTAL Analyst Dashboard
Basic Tutorials
Using the Platform
- How to measure the incremental impact of a channel ?
- How to measure the incremental impact of a campaign ?
- How to measure the incremental impact of an Ad Group ?
- How to Measure App Featuring ?
- How to Measure Influencer Marketing ?
- How to Measure TV Advertising?
- How to Measure Out of Home (OOH) Advertising?
- How to Run Multiple Country Measurements with INCRMNTAL
- What are the Incrementality Highlights?
- Expired Results and How to Rerun Them
- Understanding the results table view
- Using the Advanced Filters on Analyst Dashboard
Measurements (Analyst Dashboard)
Advanced Features
Data Exports
FAQ
FAQ - Getting Started
- Why do my conversions appear as 0 in the platform, and are all "organic"?
- I have cohorted KPIs on my account. Why is my revenue appearing as 0?
- How can I see all of my metrics on the Analyst dashboard?
- How does the platform determine changes in spend?
- I can't find an activity I want to measure. What to do?
- I'm filtered to a specific channel. Why can't I see my conversions?