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Knowledge Base
Use-Cases
Use-Cases
Fitting INCRMNTAL into your marketing operations
What should I be measuring?
How to Identify Cannibalization?
How to combine incrementality insights in your operational day to day?
How to measure the effectiveness of a new channel ?
Additional Data Points
Making results more accurate by including your Long Term Seasonality
Making results more accurate by including coefficients
Using External Coefficients to Enhance Model Accuracy for Fintech Companies
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