How To Connect AppLovin Marketing Activities With INCRMNTAL

This article explains how to integrate your AppLovin account, allowing the INCRMNTAL platform to read any marketing activities performed in your account.

Tracking your marketing activities is key to INCRMNTAL’s ability to run uninterrupted, continuous, and accurate, incrementality measurements without any additional effort needed from you. Our platform detects marketing activities using changes in the conversion and cost data, as well as allowing you to manually input activities you performed. 

The most accurate method for us to track marketing activities is by connecting directly to the media platforms and ad networks you use for media buying. 

We created integrations into over 25 known ad networks and media buying platforms.

This article explains how to integrate your AppLovin account, allowing the INCRMNTAL platform to read any marketing activities performed in your account. 

1. Navigate to Configuration > Integrations in your INCRMNTAL dashboard
   
   
    
2. Click "Add Integration" on the top right
3. Search Applovin by using the search bar
4. Click "Add"
   
   
   
5. Enable the "Activities" toggle. If you wish to pull also spends from this network, enable the "Reporting" toggle.
   
6. Open the Authentication dropdown and select "New Authentication"
   
7. Sign into your Applovin account
   
   
   
8. For pulling the platform's Reporting, you need to add your API key in the respected row.
   Please note, that Applovin spends are only available up to 45 days historically - Hence, we'd require additional historical data to be integrated.

 4.   Click "Save"

Finished!

For any question please contact integrations@incrmntal.com , or open a support Ticket here