Knowledge Base
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Platform Tutorials
Integration
Activity Detection
Platform Tutorials
Account Management
Getting Started with INCRMNTAL
Basic Tutorials
Using the Platform
Advanced Features
Data Exports
FAQ
FAQ - Getting Started
Use-Cases
Additional Data Points
FAQ
Create a Ticket
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Knowledge Base
Platform Tutorials
Integration
Activity Detection
Platform Tutorials
Account Management
Getting Started with INCRMNTAL
Basic Tutorials
Using the Platform
Advanced Features
Data Exports
FAQ
FAQ - Getting Started
Use-Cases
Additional Data Points
FAQ
Create a Ticket
Platform Tutorials
Learn everything on your dashboard - From the dashboard's functionalities and management, to measuring incrementality and drawing actionable insights
Account Management
User Management
How to unblock your account ?
Getting Started with INCRMNTAL
Welcome to INCRMNTAL - Navigation
What is the Performance Map (Main Dashboard)?
What's the INCRMNTAL Explorer Dashboard ?
What is Week-Over-Week Heatmap?
What is the Comparison View Dashboard?
What is Contribution (and why is it different from Attribution)
What's the Marginal Value?
How to make decisions with INCRMNTAL Explorer
How to measure the impact of an External Activity ?
Understanding the Results Page
Setting up Goals
What's the INCRMNTAL Measurement Methodology?
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Basic Tutorials
What are the Suggested Activities ?
Using the Platform
How to measure the incremental impact of a channel ?
How to measure the incremental impact of a campaign ?
How to measure the incremental impact of an Ad Group ?
How to Measure the Impact of Changes across an Entity Over Time
How to Measure the Incrementality of an Entity (Channel, Campaign) Across a Timeframe?
How to Measure App Featuring ?
How to Measure Influencer Marketing ?
How to Measure TV Advertising?
How to Measure Out of Home (OOH) Advertising?
How to Run Multiple Country Measurements with INCRMNTAL
What are the Incrementality Highlights?
Expired Results and How to Rerun Them
Understanding the results table view
Using the Advanced Filters
Recommendations on Results: What is it, and how to use it to your advantage
Cross-Platform capabilities in INCRMNTAL Explorer
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Advanced Features
Understanding the Results Page - Advanced
Campaign Labeling on INCRMNTAL’s dashboard
How to leverage incrementality for your media mix model ?
How does the platform differentiate results when there are multiple changes on the same day?
Data Exports
Highlights and Results Export
Autonomous Export
FAQ
Why don’t I see all changes in the platform?
FAQ - Getting Started
Why do my conversions appear as 0 in the platform, and are all "organic"?
I have cohorted KPIs on my account. Why is my revenue appearing as 0?
How can I see all of my metrics on the main dashboard?
How does the platform determine changes in spend?
I can't find an activity I want to measure. What to do?
I'm filtered to a specific channel. Why can't I see my conversions?
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