How To Connect Bing Marketing Activities With INCRMNTAL

This article explains how to integrate your Bing account, allowing the INCRMNTAL platform to read any marketing activities performed in your account.

Tracking your marketing activities is key to INCRMNTAL’s ability to run uninterrupted, continuous, and accurate, incrementality measurements without any additional effort needed from you. Our platform detects marketing activities using changes in the conversion and cost data, as well as allowing you to manually input activities you performed. 

The most accurate method for us to track marketing activities is by connecting directly to the media platforms and ad networks you use for media buying. 

We created integrations into over 25 known ad networks and media buying platforms.

This article explains how to integrate your Bing account, allowing the INCRMNTAL platform to read any marketing activities performed in your account. 

1. Navigate to Configuration > Integration in your INCRMNTAL dashboard
   
2. Click "Add Integration" on the right side
3. Search Bing on the search bar. Click "Add"
   
   
4. Enable the 'Activities' toggle. Should you want to pull spends directly from this network, please also enable the 'Reporting' toggle.
   
5. Click the Authentication dropdown. Click 'New Authentication' 
   
   
   
   
   

   Tip: You can also name your authentication in any name you like, under 'Adapter name'. You can also leave this blank.

   
   
   
6. Login to Bing with the account you wish to connect and click “Yes”

7. Enable the relevant ones in the table below

8. You can also click "Preview" to view the campaigns under each ad account. This will indicate the authentication is working

Re-authenticating Bing

1. Go to the Configuration > Integration screen
2. Click the BING authentication under "My Integrations"
3. Click the 3 dots on the bottom right of the square
4. Click "Re-Authenticate"
   
   

Finished!

For any question please contact onboarding@incrmntal.com , or open a support Ticket here