How To Connect Google DV360 Activity Log With INCRMNTAL

This article explains how to integrate your Google DV360 account, allowing the INCRMNTAL platform to read any marketing activities performed in your account.

Accurate tracking of marketing activities is essential for INCRMNTAL to deliver continuous, uninterrupted, and precise incrementality measurement—without requiring any additional effort on your part. Our platform identifies marketing activities based on variations in conversion and cost data, and also provides the option to manually log activities as needed.

The most reliable method for activity tracking is through direct connections to the ad networks and media platforms you use for media buying. INCRMNTAL supports seamless integrations with dozens of leading ad networks and platforms.

This article explains how to integrate your DV 360 account, allowing the INCRMNTAL platform to read any marketing activities performed in your account. 

1. Navigate to Configuration > Activity Detection in your INCRMNTAL dashboard and click on Add Integration Button:
   
    

1. In the search bar look for DV 360, then press Add:
   
2. Check the 'Activities' box. If you wish to integrate spends directly from this network, please tick the 'Reporting' box too.
3. If you'd like us to fetch the reporting for this activity as well, please tick the Reporting box as well.
   
4. Click 'Create Adapter' on the top right side
5. Click 'Sign in with Google'
6. Sign in with a Google DV360 account, that has permissions to your ad accounts within the platform
   
7. Make sure to allow access:
8. 

8. Click "Save" on the authentication board.

And done!