This article explains how to integrate your Facebook / Instagram account, allowing the INCRMNTAL platform to read any marketing activities performed in your account.
Tracking your marketing activities is key to INCRMNTAL’s ability to run uninterrupted, continuous, and accurate, incrementality measurements without any additional effort needed from you. Our platform detects marketing activities using changes in the conversion and cost data, as well as allowing you to manually input activities you performed.
The most accurate method for us to track marketing activities is by connecting directly to the media platforms and ad networks you use for media buying.
We created integrations into over 25 known ad networks and media buying platforms.
This article explains how to integrate your Facebook / Instagram account, allowing the INCRMNTAL platform to read any marketing activities performed in your account.
- Navigate to Configuration > Integrations in your INCRMNTAL dashboard
- Click "Add Integration" on the right side.
- Click the Facebook icon by searching it in the search row. Click "Add".
- Enable the 'Activities' box. If you wish for us to pull the spends directly from this network, please enable the 'Reporting' as well.
- Click the "Authentication" drop down. Click "New Authentication"
Tip: You can also name your authentication in any name you like, under 'Adapter name'. You can also leave this blank.
5. In the Facebook Authentication screen, Choose the Account you would like to grant access from
6. Click “Done”
7. Enable the relevant ad accounts from the dropdown. 
8. You can also click "Preview" to see all campaigns within the selected ad account. This also confirms the authentication is working properly.
Re-authenticating Facebook
As a part of Facebook's policy, all authentications are revoked every 60 days, therefore need to be renewed in order for us to fetch the changes in spend in this platform's campaigns.
Here's how this can be done:
- Go to the Configurations > Integrations screen
- Search for Facebook in the "My Integration" screen
- Click the three dots on the bottom right of the square
- Click "Re-authenticate"
If you wish to replace an authenticated account, remove the existing authentication before connecting a new account to the board.
Done!
For any question please contact onboarding@incrmntal.com , or open a support Ticket here