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How To Connect Liftoff Marketing Activities With INCRMNTAL

This article explains how to integrate your Liftoff account, allowing the INCRMNTAL platform to read any marketing activities performed in your account.

Tracking your marketing activities is key to INCRMNTAL’s ability to run uninterrupted, continuous, and accurate, incrementality measurements without any additional effort needed from you. Our platform detects marketing activities using changes in the conversion and cost data, as well as allowing you to manually input activities you performed. 

The most accurate method for us to track marketing activities is by connecting directly to the media platforms and ad networks you use for media buying. 

We created integrations into over 25 known ad networks and media buying platforms.

 

This article explains how to integrate your Liftoff account, allowing the INCRMNTAL platform to read any marketing activities performed in your account. 

 

  1. Navigate to Configuration > Integrations in your INCRMNTAL dashboard
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  2. Click the Liftoff Icon:
  3. Click "Create New Adapter"
  4. To pull the platform's activity changelog, tick the Activities checkbox, and fill your API Key and API Secret.
     
    You can find these credentials in the Advertiser Dashboard's Account page, under the Advertiser Management API, after a Liftoff admin has approved you to use these APIs. You can see a further explanation in the Liftoff documentation here
  5. To pull the platform's reporting, tick the Reporting box and fill in the required credentials.
  6. Click "Test" to ensure the connection is working.
  7. Click “Save”

Finished!

For any question please contact onboarding@incrmntal.com , or open a support Ticket here