---
title: How To Connect Outbrain Spend and Marketing Activities With INCRMNTAL
description: This article explains how to integrate your Outbrain account, allowing the INCRMNTAL platform to read any marketing activities performed in your account.
---

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# How To Connect Outbrain Spend and Marketing Activities With INCRMNTAL

## This article explains how to integrate your Outbrain account with INCRMNTAL, allowing you to seamlessly pull in your spend and marketing activities data

Tracking your marketing activities is key to INCRMNTAL’s ability to run uninterrupted, continuous, and accurate, incrementality measurements without any additional effort needed from you. Our platform detects marketing activities using changes in the conversion and cost data, as well as allowing you to manually input activities you performed. 

The most accurate method for us to track marketing activities is by connecting directly to the media platforms and ad networks you use for media buying. 

We created integrations into over 25 known ad networks and media buying platforms.

 

This article explains how to integrate your Outbrain account, allowing the INCRMNTAL platform to read any marketing activities performed in your account. 

 

1. Navigate to **[Configuration \> Activity Detection](https://dashboard.incrmntal.net/system-settings/fetchers)**in your INCRMNTAL dashboard  
   ![](https://knowledgebase.incrmntal.com/hs-fs/hubfs/Screenshot%202025-07-10%20at%2016-51-44-png-1.png?width=670&height=200&name=Screenshot%202025-07-10%20at%2016-51-44-png-1.png)
2. Click the Add Integration Button and in the search bar look for Outbrain, then press Add:   
   ![](https://knowledgebase.incrmntal.com/hs-fs/hubfs/Screenshot%202025-07-10%20at%2017-44-37-png.png?width=670&height=234&name=Screenshot%202025-07-10%20at%2017-44-37-png.png)
3. Enter your Outbrain credentials and then click **‘Test’**, once your account is authenticated you will be able to see your campaigns in the **‘Preview’** section  
   ![](https://knowledgebase.incrmntal.com/hs-fs/hubfs/Screenshot%202025-07-10%20at%2017-46-06-png.png?width=670&height=302&name=Screenshot%202025-07-10%20at%2017-46-06-png.png)
4. Activate an Activities toggle, activate Reporting toggle for INCRMNTAL to pull **the spend** data from the Outbrain directly
5. Click **“Save”**

 

**Finished!**

For any question please contact [onboarding@incrmntal.com](mailto:onboarding@incrmntal.com) , or open a [support Ticket here](https://share.hsforms.com/1E8GuQyooSzO1uP7QP1bLHA50da0)

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