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How To Connect Twitter Marketing Activities With INCRMNTAL

This article explains how to integrate your Twitter Advertising account, allowing the INCRMNTAL platform to read any marketing activities performed in your account.

Tracking your marketing activities is key to INCRMNTAL’s ability to run uninterrupted, continuous, and accurate, incrementality measurements without any additional effort needed from you. Our platform detects marketing activities using changes in the conversion and cost data, as well as allowing you to manually input activities you performed. 

The most accurate method for us to track marketing activities is by connecting directly to the media platforms and ad networks you use for media buying. 

We created integrations into over 25 known ad networks and media buying platforms.

 

This article explains how to integrate your Twitter Advertising account, allowing the INCRMNTAL platform to read any marketing activities performed in your account. 

 

  1. Navigate to Configuration >Integrations in your INCRMNTAL dashboard
  2. Click "Add Integration" on the right side.
  3. Search for Twitter by typing in the search row. Click "Add".


  4. Enable the 'Activities' box. If you wish for us to pull the spends directly from this network, please enable the 'Reporting' as well
  5. Click the Authentication dropdown and select "New Authentication"


Tip: You can also name your authentication in any name you like, under 'Adapter name'. You can also leave this blank.

  1. In the Twitter Authentication screen, choose the Account you would like to grant access from
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  2. Click “Authorize App”
  3. In the INCRMNTAL dashboard, you can now enable the relevant ad accounts from which we should pull data from.
  4. You can also review all campaigns within each relevant ad account by clicking the "Preview" on the right side.
  5. Click "Save" on the authentication screen.


Re-authenticating Twitter

  1. Go to the Configuration > Integration screen
  2. Search for Twitter in My Integrations
  3. Click the 3 dots on the bottom right
  4. Click "Re-authenticate"

If you wish to replace an authenticated account, authenticate another account and switch between the two within the existing fetcher.

Finished!

 

For any question please contact onboarding@incrmntal.com , or open a support Ticket here