What's the INCRMNTAL Explorer Dashboard ?

This article explains how to use the Incremental Explorer dashboard and gain actionable insights about your marketing performance based on the overall contribution and marginal values

Is an entire section of the product by which you can understand the impact of your channel level performance, and drive budget allocation decisions - the overall contribution of your channels to your market.

It consists of several representations of the same data points: A Week over Week performance, a period over period comparison as well as a pivot table, with a lot more slice and dice options. On the Pivot you are also able to account for your Marginal performance.

This is calculated automatically based on all the changes identified in your spends by the platform (either inferred, or based on the API detection).

The INCRMNTAL Explorer can be accessed by clicking on the "compass" icon (second from the top).

The Explorer Pivot allows you to slice and dice your data, as well as to see granularity for both Marginal and Contribution values side by side.

You can apply filter, select Marginal, Contribution or both views, as well as changing the order of the columns and selecting the granularity (monthly, weekly, daily).

In the Pivot view you can slice and dice data by applying filters and conditions.

Drill down to the relevant entity by expanding different layers.

How to make Budget Allocation decisions based on INCRMNTAL Explorer Dashboard

Select the market you are interested in (Platform+Geo)
Compare your core KPI Contribution Values per Channel to your Benchmark
Compare your core KPI Marginal Values per Channel to your Marginal Benchmark (depending on your strategy)
If both Marginal and Contribution values are looking well - consider scaling up
If both Marginal and Contribution values are looking poorly - consider scaling down
If either value is looking lower than your benchmark, depending on your strategy and sensitivity to the goal - consider keeping budget as is

Switch between Week Over Week and Comparison View Dashboards

You can access the Week Over week Dashboard to access the total contribution of a channel’s spend on a the week-over-week basis by clicking on the Week over Week button above the table.

Read more about Week over Week Dashboard functionalities here.

Access Comparison View Dashboard by clicking the Comparison View icon to compare the selected timeframe, with its previous equivalent.

Read more about Comparison View Dashboard functionalities here.

For any question please contact integrations@incrmntal.com , or open a support Ticket here