How to integrate Supermetrics with INCRMNTAL?

Learn how to integrate your Supermetrics data with your INCRMNTAL dashboard.

To enhance your INCRMNTAL dashboards with cost and conversion data, you can use Supermetrics to pull any metrics from your data sources and marketing platforms. For a list of all available data sources you can use through Supermetrics, click here.

In this article, you’ll learn how to export data with Supermetrics to an Amazon S3 bucket, which is integrated into your INCRMNTAL dashboard. 

Before you begin

INCRMNTAL provides the Amazon S3 bucket that data is exported to, as well as the access key and secret. To get the bucket details, contact onboarding@incrmntal.com.

In case you’d like to use your own bucket, you can Learn more about Amazon S3 prerequisites for Supermetrics and read here on how to integrate AWS buckets with INCRMNTAL.

Create a new Amazon S3 destination


To create a new Amazon S3 data warehouse destination in Supermetrics, follow these instructions on the Supermetrics support site.

The following details are needed for the configuration:

  1. Display name will be used as the name of this destination within the Supermetrics platform, to distinguish it from other destinations.
  2. Bucket name refers to the name of the Amazon S3 bucket you want to use as a destination. The bucket name is provided by INCRMNTAL.
  3. Upload path refers to the folder structure you want to use within your destination bucket.
    If the specified folder structure already exists, your data will be transferred based on the specified path. If a matching folder structure does not yet exist, a data transfer will create a new folder structure based on this path.
  4. Region code refers to the region your S3 bucket is located in. The region code is provided by INCRMNTAL.
  5. Output format offers options for selecting a preferred output format for the data being transferred to this destination.
  6. Access key refers to the Access key ID that you received from INCRMNTAL.
  7. Access secret refers to the secret access key that is connected to your access key ID. The access secret is provided by INCRMNTAL.

Remember to test your connection after your setup is complete.

Create a data transfer

To set up a data transfer, follow these instructions on the Supermetrics support site.
    1. To integrate your conversion data from Supermetrics to INCRMNTAL, include the following fields in your data export:
      • Date
      • Channel name (such as Facebook or Google)
      • OS (such as iOS, Android, or Web)
      • Campaign ID + Name
      • Adgroup ID + Name (optional)
      • Country
      • Conversions and other KPIs, such as revenue or user engagement. Those will be measured for their incrementality on the INCRMNTAL dashboard.
    2. To integrate your cost data from Supermetrics to INCRMNTAL, include the following fields in your data export:
      • Date
      • Channel name
      • OS
      • Campaign ID + Name
      • Adgroup ID + Name
      • Country
      • Ad Spend
  1. Specify a schedule for when to run your export. For optimal performance, set a daily export of your data for the last 2 months.


For any questions, please contact onboarding@incrmntal.com, or open a support ticket.