What KPIs are the Most Recommended to Measure ?

Whether you're marketing a game, an education product, if you're an ecommerce or mobility company - You can measure any KPI you'd like for incrementality using our platform! Below are recommendations for each industry based on our experience.

What KPIs are available for me? How Many?

You can integrate up to 3 KPIs to be used for each of your products / brands / apps, depending on the selected subscription you have.

It is possible to integrate any KPIs that you're able to provide aggregated data for, on a daily basis. A few examples we usually see from customers:

Installs/Registrations (conversion point)
Revenue (both cohorted and uncohorted are supported)
Revenue indication (a metric that can indicate the amount of revenue, such as number of orders. Both cohorted and uncohorted are supported)
Engagement (can be first purchase, first order, and so on. Both cohorted and uncohorted values are supported)

What's recommended to integrate?

First, we'd recommend to measure any metric you're currently optimizing your campaigns on.

If you were to optimize based on CPI, for instance, we'd highly recommend to integrate your installs with us - So the measurements will give you an understanding on the incremental CPI you're receiving from your changes in spend.

Second, we'd also advise to integrate commonly used metrics, that have a lot of data and are frequently engaged by your users.

For instance, if there are very few people reaching to level 100 in your game everyday, we'd advise to integrate a different engagement level, such as "number of users completing level 5".

Can I integrate a Predicted metric ?

Yes you can, but we would only recommend doing so if you have a high confidence in your predictive metric.

Can I integrate calculated metrics, such as CPI?

This isn't the recommended best practice. The platform today calculates the incremental value of each metric, as well as the incremental cost-per-said metric, based on the change in spend and the incrementality detected.

For instance, when integrating installs, the platform will report for any change in spend the installs that were gained/lost, AND the incremental CPI of the incremental installs. Hence, we'd suggest to always integrate the "original" metric and not its calculation.

It is also possible to create a custom goal metric that will rely on the different KPIs you provide. You can read more about this here.