The following article describes the process of integration with INCRMNTAL. What is needed from your side, and what is done on our side.
INCRMNTAL is a non disruptive platform. We’ve gone through great lengths to make our platform onboarding experience as easy and lightweight as possible. Normally, there is no need for any tech/engineering resources to get involved in the integration process.
We don’t have an SDK, Pixels or Tags and the integration will either utilize existing platforms you're using, or we can work using data files.
Remember - We do not want to receive any PII data . If you cannot provide aggregated data, please replace any PII data with fake data. Providing user level data is against our terms and conditions.
The following article describes the process of onboarding with INCRMNTAL. What is needed from your side, and what is done on our side.
1.What is the INCRMNTAL integration process.
1. Integration Kick-Off call - On this call we will cover the KPIs metrics that you would like to ingest - We usually take into account a conversion KPI (=installs on apps, signups on web) and a revenue or a revenue indication metric (in apps: this is usually cohorted to the install date) - and the source for KPIs, as well as the sources for Spend.
2. Sending your data to INCRMNTAL - You can provide us with Spend and KPIs data via BigQuery, AWS Bucket, MMPs, GoogleSheets and many other sources. Learn more by the link.
3. Integration - Once we received the data, we will start working on your Integration - connecting your data to your INCRMNTAL Platform. The Integration process usually takes 5-10 business days, depending on complexity. Integration may be bound to other integration priorities, hence, the process usually takes about 1 working week, and could take up to 2 weeks for very complex cases.
4. Data Validation - Before running Explorer (INCRMNTAL models) - we will go with you over the data ingested to the INCRMNTAL platform, to make sure it aligns with what you see internally.
5. Running the INCRMNTAL models (Explorer) - once the validation is complete, we will run the models for you - this usually takes 24-48 hours
6. Calibration and First Onboarding - we will schedule your First Onboarding Session with you, where we will go over main functionalities of the Platform and will cover Platform Calibration. Calibration s the foundation for making INCRMNTAL insights accurate and actionable. Calibration ensures data accuracy and reliability, leading to more informed decisions. You can learn more about it here.
2. What are the Data Requirements
Data Frequency: The frequency of the data update should be at least once per day. We can delay the data pull for as much time as you need to make sure that the data is complete. Typical delay is 2 days.
Dimensions Required:
- Date
- Your Brand(s) name (App/Website)
- Platform (iOS, Android, Web, TV Apps, Console, Retail)
- Country
- Channel
- Campaign Name
- Campaign ID (Optional)
- Ad Group ID/Name (Optional)
Data Required:
- Ad Spend / Media Costs
- Conversions
- 2nd KPI
- 3rd KPI (depending on your license)
- Impressions (optional)
- Clicks (optional)
Note: Your spend data can be pulled directly from the networks you're running on, based on the authentications you'll have on the board. Read more and see the guides for each network here
💡You can find a sample file here.💡
Which KPIs should you pass ?
That's really up to what you want to measure. We recommend passing the KPIs that construct your marketing goals/benchmarks. i.e. if your marketing goal is ROAS - we suggest you pass revenues. If you target a certain cost per action - pass us aggregated data about this action. You cal learn more about What to Measure here.
Information About Cohorts and Data Updates:
INCRMNTAL supports updating any KPI and data point i.e. if you would like to update cohorted revenues, engagements, or include late conversions - you can do so by providing us with cumulative KPI per each cohort (i.e D0, D7, D30), cohorted to the relevant date of the conversion.
When passing the data via a file / BQ integration - please indicate when is the data for the last date updated, so that we time the fetching correctly.
💡You can find a sample file here.💡
Information About File Structure:
If you are unable to provide the data via a single file, you may break the file to multiple files, keeping the data in the same format
3. How to Onboard the Spend and KPIs Data ?
We support various ways for you to onboard your data with us, you can find articles about how to send us data via BigQuery, AWS Bucket, MMPs, GoogleSheets and many more by the link.
4. Marketing Activities (Change Logs)
Your marketing activities are the root to the science behind how we can run on-going inrcementality measurements in seconds, without forcing you to do anything (i.e. stopping campaigns, splitting audiences and so on).
The more accurately we track your marketing activities the more incrementality insights we can provide.
We have built a method allowing us to detect changes automatically, by connecting to your marketing platforms. We pull the platforms activity logs or campaign setup on a daily basis to understand any changes you did to your campaigns.
We can also pull spends from each of the networks listed below - See the attached articles for further information. If you're interested in integrating spends through those networks, please mention this to your dedicated CSM
You will find the Network Configuration in your dashboard, under Configuration > Integrations
This is a fairly intuitive screen, but in case you want more information, you can use these articles to learn how to configure your networks.
If you’re using a platform that is not on this list, no worries - reach out to us - we’ll help you!
For any question please contact onboarding@incrmntal.com , or open a support Ticket here